Integrated brand storytelling

Philosophy

Like people, brands are multifaceted. My aim to is help entrepreneurs build integrated brands by bringing their voice, visuals, vision, and values into alignment. The goal is brand harmony, which sets the stage for authentic, moving storytelling.

Ease of expression comes from owning what makes you unique. I’m interested in helping businesses uncover the true nature of their brand, then using those truths to develop viable content solutions. I believe sincerity is magnetic and that when your brand is “asset aware”, it becomes a beacon—drawing in those who are searching for your light.

Work together

A well-told story can make all the difference. Build real relationships with your customers by speaking to them from a place of truth and sufficiency. Whether you need copy for web, email, packaging, or ads, I’ll create engaging content that is a genuine expression of your business. If you have existing copy that doesn’t sound quite right, I’ll edit it to align with your goals and intended impact.

Copywriting + Editing

Who is your brand at its core? What does it stand for? For businesses who want to deepen their impact by creating an integrated brand. I’ll help you uncover your brand voice, values, and vision and bring them together to create a series of storytelling assets for your most harmonious brand expression. By owning and embracing your business’ unique strengths, you’ll naturally stand out from the crowd.

Brand Alignment

For small service-based businesses and solo entrepreneurs looking for copy, visuals, and a place to house their story. I’ll build you a website in Squarespace that captures the essence of your business and affirms your online presence. Best for clients who want something beautiful, functional, and clear—without the need for custom dev work or hiring a large team.

Website Creation

Brand experience

  • vitruvi

  • JCI Institute

  • Hettas

  • WHIMS

  • Hummingbird & Willow

  • Interview Magazine

  • TELUS

  • SUITCASE Magazine

  • Sephora

  • Ronald McDonald House Charities

Testimonials

  • Through her thoughtful and strategic approach, Alex uncovered our unique strengths and differentiators, transforming them into a brand strategy and voice that not only captures the soul of JCI, but also deeply resonates with our target audience. She took the time to truly understand who we are at our core, ensuring that every recommendation and decision was intentional, aligned with our goals, and that every element of the brand authentically reflected our identity and purpose. What sets Alex apart is her integrity and her talent for building lasting connections. She approaches her work with care and authenticity and she brings a genuine passion for empowering those she collaborates with. From day one, Alex fostered trust and collaboration, transforming the entire branding process into an experience where our team felt included and valued.

    Ashley, COO of JCI Institute

  • Alex really took the time to learn about us, shaping our brand to reflect our vision authentically. Alex’s gift is her listening, and she was able to guide us and our agency partners to bring our ideas to life with precision. Thanks to her work, our brand now stands as a true representation of our values and show up as an extension of us. Working with Alex was a gift, and I can’t recommend her services enough to anyone looking to elevate their brand.

    Jesse, Co-Founder of WHIMS

  • Alex helped develop the brand narrative, tone of voice, and visual guidelines for us. She wore many creative hats and was a big part of bringing Hettas to life. I value Alex's commitment to authenticity, her calm demeanor, and her thoughtful approach. She was able to guide many other contractors in brand execution and ensure we stayed true to our mission and purpose. I highly recommend Alex to help any company looking to define or refine their brand in any creative aspect.

    Lindsay, Founder of Hettas

Alex Falconer

Alex is a multi-disciplinary creative leader with over a decade of brand storytelling experience. Her career spans agency, in-house, and freelance roles. She’s dedicated to creating content solutions for her clients that are sincere, strategic, and rooted in relationship building.

Beyond branding, Alex is a student of life who is forever expanding her knowledge. Her curiosity has called her into the corners of philosophy, psychology, creativity, and spirituality. She’s always reading or researching something and has a knack for suggesting the right resource for whatever cycle you’re in.

Alex is known for her humour, heart, and wisdom. Wherever she finds herself, she makes an effort to contribute to a culture of compassion and openness. She loves storytelling and is inspired by ideas that aim to make the world a better place.